Verfreundungseffekt Magazine – Launch and Exhibition
Heimat Museum, 44 Marlborough Avenue, E8 4JR (close to Haggerston Rail) Map

The exhibition will run Friday 24th February – Sunday 26th February, with the Magazine launch from 6pm – 9pm on the Friday and a ‘Curator’s Talk’ at 2pm on the Saturday.

V-effekt Magazine Launch
With live performances from
TENSE MEN (tensemen.tumblr)
PINES (lostinidea.blogspot)
V-effekt Exhibition

Exhibiting work by
CLAUDIA AHLERING (claudiaahlering.de)
YURI PATTISON (yuripattison.com)
R M PHOENIX (rm-phoenix.co.uk) 
LINDSAY CORSTORPHINE (lostinidea.blogspot)
SIMON MARSHAM (simonmarsham.tumblr)

Verfreundungseffekt is a German-English language magazine exploring ‘Germanness’ and ‘The Angloamerican’ designed by Joseph Hales and edited by Jen Calleja. The magazine and exhibition assume cultures to be mythologies created by the tourist or the emigrant from another nation, with this perspective raising questions about the performance, idealisation and stereotyping of nationalities, as well as the possibility and problems of translation and comprehension.

Verfreundungseffekt is a more ethnographic record of the modern-day émigrés moving from the UK to Germany/Germany to the UK/America compared to the academic, over-analysed and generalised accounts of a country’s history and culture. The magazine was formed from an appreciation of German culture and language and a wish to help promote it, and will stand as a document of the individuals who move between the world of the German and the world outside of it.